Delhi government allows home delivery of alcohol
The Delhi government has allowed e-commerce platforms to undertake home delivery of alcohol, the Economic Times reported. On Monday, the government announced that it will amend excise rules to allow it.
Following the move, several companies including Swiggy, Zomato, Amazon, Grofers, and Flipkart are considering deliver alcohol through mobile applications and website. As per the report, they are evaluating the process to apply for licenses.
COVID-19 propelled decision
Last year, several states such as West Bengal and Jharkhand had allowed home delivery of alcohol. However, it didn’t take off because of high delivery charges and lack of clear guidance. The market players are hopeful of a clear guideline this time around.
Kerala and Maharashtra has also allowed home delivery of alcohol, but with multiple localised restrictions.
Game Changer?
Market players seem enthusiastic about the decision. Rahul Singh, founder of the Beer Cafe said:
“Like we witnessed in retail, travel and entertainment e-commerce, alcobev is the last bastion in making India completely digital.”
They also expect the decision to create jobs at various levels within the delivery system, streamline liquor sales, curb malpractices at the point of sale, reduce crowding at stores and decrease real-estate costs.
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